Each August box contained a set of hair ties. Today I want to meet Jen the owner behind Knotieties and let her share how she stays inspired, finds balance in her life and what business goals she has planned for the next year.
Jen is the owner and creator of knotieties super soft luxe hair ties and accessories. Last year Jen was on a mission to create something for her locks that would be gentle but still hold up a thick head of hair in a pony all day. She gathered some sample materials and managed to create this awesome hair tie....and well, a lot of them. So, she decided to give some to friends and see if anyone wanted to buy some off her. Needless to say everyone fell in love with the product & so she hit the ground running & created what we now know as knotieties. We all know that there are a million options with regards to hair accessories and rubber bands, but what's inspiring is how it has evolved in to a great accessory line with crossover products for hair & wrist and specially jewelry specific pieces too.
It seem's like you come up with new products all the time, how do you manage to stay inspired?
I like to pretend that i am a fashionable gal & for me it really comes down to making pieces that i want to wear. i also try to pay attention to what styles are popular so that i can meet the need of the people who love knotieties.
Is knotieties your full time business? if not, how do you balance it with the rest of your life?
no, i have actually had my own photography business for almost 7 years....and i manage our crazy house that includes my husbands and out 2 boys (2 & 7). But, lets just say i operate on very little sleep. At least 3 nights out of the week i stay up until 2am putting orders together....but i love it, so it works. It's my time to watch big girl tv, like catching up on Modern Family & other favs, and the house is quiet. Making knotieties brings me joy & knowing that other people love them helps me get through that sleeping morning feeling...well, that and strong coffee.
It seems like knotieties is growing fast, what are some of your goals for your shoppe this year?
honestly, one of my goals early this year was to gain 1000 facebook fans & i was crazy thrilled when that happened within 6 months!...so i think my new goal is to try to double that before the year is out. i have also been toying with the idea of selling in brick & mortar stores, and with knotieties recent TV appearance on FOX we have had quite a few inquiries.
It is all so fun & moving so fast, that i think my biggest goal is to remember that this little flourishing business of mine is a total blessing & i don't want to take it for granted.